SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats.
SWOT analysis is a methodological tool designed to help workers and companies optimize performance, maximize potential, manage competition, and minimize risk. SWOT is about making better decisions, both large and small. It can help you determine the efficacy of something as small as introducing a new product or service or something as large as a merger or acquisition. Again, SWOT is a method that, once mastered, can only enhance performance.
Justin Gomer and Jackson Hille have written an article describing SWOT, explaining Who, Why and How to use the guide. It is a method which anyone can use for any business purpose. It is easy to read, concise and full of examples.
Briefly it includes: